Privacy Policy

Effective Date: October 15, 2025
Last Updated: October 15, 2025

Introduction

Welcome to Altura (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our virtual assistant services.

By accessing our website or using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

• Register for our services
• Request information about our virtual assistant solutions
• Subscribe to our newsletter
• Contact us through our website
• Engage with our virtual assistants

This information may include:

• Full name and contact details (email address, phone number, mailing address)
• Company name and business information
• Job title and professional role
• Payment and billing information
• Communication preferences

Business Information

When you engage our virtual assistant services, we may collect:

• Business operational data necessary for task completion
• Customer databases and CRM information (when relevant to services)
• Calendar and scheduling information
• Social media account access credentials (for management services)
• Financial records (for bookkeeping services)
• Email and communication records

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages viewed and time spent on pages
• Referring website addresses
• Cookies and similar tracking technologies

How We Use Your Information

We use the collected information for the following purposes:

Service Delivery

• Providing, operating, and maintaining our virtual assistant services
• Matching you with appropriate virtual assistants based on your needs
• Facilitating communication between clients and virtual assistants
• Processing payments and managing billing
• Performing administrative tasks, customer service, data entry, bookkeeping, scheduling, and social media management as contracted

Business Operations

• Improving and optimizing our website and services
• Understanding usage patterns and user preferences
• Developing new services and features
• Training and managing our virtual assistant team

Communication

• Responding to your inquiries and providing customer support
• Sending service-related updates and notifications
• Providing newsletters and marketing communications (with your consent)
• Sending appointment reminders and follow-ups

Legal and Security

• Complying with legal obligations and regulatory requirements
• Protecting against fraudulent, unauthorized, or illegal activity
• Enforcing our Terms and Conditions
• Resolving disputes and troubleshooting problems

Information Sharing and Disclosure

We respect your privacy and limit information sharing to the following circumstances:

With Your Consent

We may share your information with third parties when you have given us explicit permission to do so.

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing
• Cloud storage and hosting
• Email delivery services
• Analytics and performance monitoring
• Customer relationship management

These providers are contractually obligated to maintain confidentiality and use your information only for specified purposes.

Virtual Assistants

When you engage our services, we share relevant business information with assigned virtual assistants to enable them to perform contracted tasks. All virtual assistants sign confidentiality agreements and are trained in data protection practices.

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to:

• Comply with legal processes
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our Terms and Conditions

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Secure access controls and authentication procedures
• Regular security assessments and audits
• Employee training on data protection and confidentiality
• Confidentiality agreements with all virtual assistants and staff
• Secure data storage with reputable cloud service providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

Specific retention periods include:

• Client account information: Duration of business relationship plus 7 years
• Payment records: 7 years for tax and accounting purposes
• Communication records: 3 years after last contact
• Marketing data: Until you unsubscribe or request deletion

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

You have the right to request access to the personal information we hold about you and receive a copy in a portable format.

Correction

You may request that we correct inaccurate or incomplete personal information.

Deletion

You may request deletion of your personal information, subject to certain legal exceptions (such as records required for tax purposes).

Restriction and Objection

You may request that we restrict processing of your information or object to certain types of processing.

Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

Marketing Opt-Out

You may opt out of receiving marketing communications by following unsubscribe instructions in our emails or contacting us directly.

To exercise these rights, please contact us at [insert contact email].

International Data Transfers

Our operations are based in Kenya, and we primarily serve clients in the United States and other countries. When you use our services, your information may be transferred to and processed in Kenya or other jurisdictions where our service providers operate.

We ensure appropriate safeguards are in place for international data transfers, including:

• Contractual data protection clauses
• Adherence to recognized data protection frameworks
• Security measures compliant with international standards

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us:

• Remember your preferences
• Analyze website traffic and usage patterns
• Deliver personalized content
• Improve website functionality

You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information is collected, used, shared, or sold
• The right to delete personal information
• The right to opt-out of the sale of personal information (Note: We do not sell personal information)
• The right to non-discrimination for exercising CCPA rights

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by:

• Posting the updated policy on our website with a new “Last Updated” date
• Sending email notification to registered users
• Displaying a prominent notice on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Altura Virtual Assistant Services
Email: partnership@alturaassist.com

We will respond to your inquiry within 30 days.

Commitment to Privacy

At Altura, we understand that trust is fundamental to our business relationships. We are committed to maintaining the highest standards of confidentiality, professionalism, and data protection. Your privacy and security are our priorities.